With previous integrated partnerships with Seamless and OpenTable to give users the ability to order food and book seats, Foursquare’s partnership with Uber through Button’s deep linking now offers consumers with an option to travel to their selected venues, as well. Whether it’s to a restaurant or some other destination, Foursquare users can execute on their plans much more quickly with a simple button to Uber right inside the application. For those new to Uber, you can enter the promotion code “FOURSQUARE” for a discount on your first ride. Button’s deep linking platform gives companies the ability to integrate and unify the experience between the various apps on your phone. The hope for the company is to help partners drive more revenue and engagement through its DeepLink Commerce platform. The company has raised more than $14 million in funding from the likes of Redpoint Ventures, Greycroft Partners, and Atlas Ventures.
