Industry forces Uber and Foursquare are joining together to create a stronger navigation system. The goal, according to a blog post created by Foursquare, for the new deal will mean Uber customers will have an easier time finding their specific destinations, leading to smoother ride experiences. This will all be done utilizing Foursquare’s ‘Places’ data. Mike Harkey, the Vice President of Business Development at Foursquare, had this to say in a blog post on the deal: A lot of the details of the deal are still unclear to the public as of yet, but Foursquare describes that this deal is “global, multi-year agreement”. This deal is also incredibly important for both companies, but particularly for Foursquare. This deal can move Foursquare forward to data-driven business model, which will make the company more accessible and adaptable business for consumers. After all, utilizing a popular service like Uber helps reposition Foursquare into the public sphere. No matter how this deal will unfold, it will still hold positive reinforcement for the future of Foursquare, Uber, and the ways that data-driven business models can affect evolving businesses, no matter how established they are. Image credit to Benjamin Child / Stocksnap.
