This isn’t the first time Twitter has dabbled with ecommerce. All the way back in 2015, Twitter launched a Buy Now button that could integrate with various ecommerce platforms, like Shopify, Bigcommerce, and Demandware. This feature came and went, but now Twitter is giving it another run with the Shop Module. This addition won’t need to integrate with various shopping platforms, but rather will stand independently on Twitter, meaning it will be that much easier for vendors to set up. However, the Shop Module is a lot more streamlined and conducive to long-term sales. A business will be able to create individual buttons for each product it’s looking to showcase on its page, which will remain at the top of the feed, just under the bio. This means they won’t be pushed down the page every time the company tweets.
If a potential customer sees something they’re interested in, they can click on the product’s card (which would just show the product’s name, image, and price), and see more information, as well as an option to buy it. Online shopping is how a lot of businesses make the bulk of their money, especially small businesses that might not have any kind of brick and mortar stores. So when you take a platform for marketing and advertising like Twitter and add the ability to purchase directly through that platform, it offers business another leg up. The module is currently being tested on bigger brands like Gamestop, but if this rollout does well, we’ll soon be able to see it implemented on small business pages. This extra path to conversions is great news for any businesses that rely on online sales. Twitter has always been a good method of attracting and converting customers, but if the Shop Module is a success, it’ll be more useful than ever before. If you own a small business and would like to build up your Twitter following in time to jump on the Shop Module bandwagon, try a social media management software platform, which can help you optimize your social media presence.
