In short, Dashboard could be a one-stop shop to helping emerging small businesses better understand how to navigate the social media landscape. Following the announcement of Twitter’s Engage app to better help celebrities engage with their followers, the company state: For a social media company like Twitter to make a strategic move upporting how niche markets navigate their social media spaces says a lot about the state of the company and the direction of social media. The importance of understanding digital media is even more important than ever now, and it’s in the best interest of these social media companies to make it as easy as possible for these emerging and small businesses to be active. Image via Pexels.