While that is not always the case, customer service is most commonly related to SaaS companies working on subscription-based businesses. Nevertheless – and despite 50 percent to 70 percent (according to Totango) of revenue in subscription businesses coming from existing customers in the form of renewals or upsells – most companies lack the best visibility over this revenue stream. And this is exactly where Totango’s new feature comes into place: Revenue Stream, as it is called, sheds light on that topic with insights that no other tool can currently provide, telling companies how existing customers are spending their money and what they can do to improve lifetime revenue from customers. Maksim Ovsyannikov, Totango’s Chief Product Officer, commented: With the addition of Revenue Stream, Totango improves even further an already very strong and powerful platform, which has recently seen the implementation of the SuccessBeat Tool Suite. These solutions empower SaaS companies and give them the tools they need to improve results.
