Adestra, an email marketing company, utilizes software to maximize client marketing ROI. It’s already competing with heavy hitters in the industry such as Adobe and Oracle. Marketing tech is becoming increasingly important to businesses and startups because it helps establish longevity, relevance, and consumer appeal to brands. Even the ones that are just starting out can benefit from utilizing marketing strategies that can best help build their brand. Marketing tech, although it’s a relatively new field, is still going to impact advertising in a major way. With so many other fields being advanced with the help of technology, it’s only natural that advertising would be the next in line. Products like Adestra and the revamped AdWords will give us a glimpse into what the future market looks like for that. One thing is certain – in an ever-changing world where the latest tech innovations rule, brands can’t afford to fall behind on digital marketing. Marketing technology is not only necessary in aiding in that change, but it’s central in shaping the future of marketing for the digital age.
