Why the Gap Matters
Businesses have been putting themselves online for years with the same approach: Being “okay” enough to get a steady stream of likes. But times are changing, and content that’s simply good is not cutting it anymore. This data spans 2011 to 2015, and reveals the ‘performance gap’ existing between the average employer brand and the best post for that quarter. All brands have a top ceiling to their Facebook performance. That ceiling is growing. Universum explains:
Doing Well Is Increasingly Hard
A “first mover advantage” can be seen in the data. Brands and businesses that started doing well on the Facebook algorithm years and years back will reap the benefits today: For everyone, posting regularly is essential. Use a data-driven approach, but shoot for content that is “human and purposeful.” All of this is harder than ever. The good news? If you do well, you’ll see an increase of 10x, 100x or 1000x in comparison to your competition.
Header Image: Flickr / Banalities
