It’s no secret that customer retention has replaced customer acquisition as the go-to marketing strategy for businesses. After all, it’s cheaper and more effective, making it kind of a no-brainer for companies looking to keep their revenue up. It looks like one POS provider is taking that sentiment to heart, as SumUp has acquired customer loyalty startup Fivestars in service of providing its users with a more comprehensive way of retaining customers. According to the press release, Ho and the San Francisco-based team of Fivestars will continue to operate the company, albeit with significantly more resources and potential under the SumUp umbrella. While customer loyalty is a popular means of retaining your clients, and getting your platform familiar with it is a good idea, the reality is that SumUp is on the prowl for opportunities to establish itself in the US market. With this acquisition, they’ve taken a big step to do just that, which could put them in more significant competitive with US brands like Square and Shopify POS. We’ve done a whole bunch of in-depth research to find out which systems are the best POS for retail, the best POS for restaurants, and even the best POS for iPad users. For more information, check out this table below of some of the best POS systems available today, and keep an eye on SumUp to see if they become a viable option for your business.
