According to a brand new study from the Pew Research Center, old people are finally getting the hang of technology. The study found that 42 percent of older adults (age 65 and older) currently own smartphones, compared to 18 percent in 2013. Additionally, 67 percent of seniors use the internet, a 55 percent point increase in less than twenty years, and for the first time in history, half of older Americans now have broadband at home.
Better Late Then Never
If you didn’t see this coming, that’s on you. With Generation X and Baby Boomers crossing the over-65 line more and more, it was only a matter of time before they made their presence known. Not only are elderly users becoming more active in digital world, but they’re adopting it into their daily routine much faster than than their younger counterparts.
What Does This Mean?
Simply put, it means you can no longer write off senior citizens when it comes to your digital marketing campaign. Yes, Millennials represent an unprecedented amount of purchasing power, particularly in the coming years. But these elderly adopter are behind the curve, eager to catch up, and are flushed with cash. Do you really think it’s a good idea to ignore them when it comes to your target audience? It would behoove you to invest some time in your market strategy that includes these numbers. Older users and Millennials use technology very differently, and if you want to reach them, you’ll need to do some research. Read more about technology trends here on Tech.Co
