Over the years, I have seen many businesses with stunning-looking websites fail to take off. The main reason I see for this failure is that they focus primarily on the look and design of the website and forget about the marketing of it. Search engines need content: they don’t fully understand images or videos, albeit you can tell them what the images and videos are, but good quality content is what they love. With the right type of content you can influence the buying decision of visitors, leading to higher conversion rates. Do you own a website that looks great but isn’t generating enough sales for your business? If the answer is yes, then have a look at these tips and advice below: These are just some of the many ways of increasing sales but by spending a little bit of time on each of them you should a difference. Good Luck!