Learning about your customers is just one of the valuable pieces of information you’ll take away from Shama’s team at the Techstars Startup Week Detroit, powered by Chase for Business. In Detroit, Zen Media will be leading social media consultations at the Chase for Business BizMobile – a 27-foot trailer business center providing free advice from Tuesday, June 19 to Thursday, June 21. On board, small business owners can learn about effective social media strategies, how to get their message above the noise, and ways to connect with their customers. In addition to providing social media advice, Shama and her Zen Media team helped conceptualize the BizMobile idea with Chase and the interior and exterior design.
We had a chance to catch up with Shama before the BizMobile tour to nab some quick pieces of advice to help boost your business presence via social.
Where Are Your Customers?
When it comes to your social strategy, posting where your customers live is imperative. Otherwise, how are they going to hear your noise and know you exist?
Not Everything Goes Viral
Remember, posts going viral is a rare occurrence in the social media world. So make sure to use social media as part of your strategy, not the only tool for success.
Consistency Matters
One common thread that helps build a social presence is to offer consistent and valuable content. Start by building out an editorial road map and use reliable analytics to track what’s working or not. If you want to get one-on-one advice for social media tactics and other business strategies for free, find the BizMobile during its tour across the U.S. Read more about social media strategies on TechCo This article is part of a Techstars Startup Week content series brought to you by CHASE for BUSINESS. Techstars Startup Week is celebration of entrepreneurs in cities around the globe. CHASE for BUSINESS is everything a business needs in one place, from expert advice to valuable products and services. Find business news, stories, insights and expert tips all in one place at Chase.com/forbusiness. Read the rest of our Startup Week series on TechCo.
