Conwell managed to sit down with Tech.Co at this year’s SXSW to share his thoughts on producing on a consumer-first product, as well has some details on the upcoming launch of Flyp. Flyp is a new smartphone app that will give users the ability to use multiple numbers on their smartphone. The impetus for the idea founded on our current use of multiple email address and multiple social accounts to separate various aspects and activities of our lives. According to Conwell, the idea to go mobile-first is really more about going consumer-first. While focusing on mobile works towards the greater trend of what’s going, it’s really essentially because consumers themselves are gravitating towards mobile rather than the mobile trend in and of itself being the primary motivator. So, for Flyp, while they do consider themselves a mobile-first company, it would be more apropos to say that they’re consumer-first. Watch the rest of what Flyp’s Eric Conwell has to say about the mobile-first approach, and learn more about Flyp, which is set to launch for Android and iOS soon:

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