Social platforms tend to give their users one chance to link to an outside website from their profiles, leading to the creation of a cottage industry for “link in bio” tools for platforms like Instagram or TikTok. Shopify’s new tool essentially gives brands a way to set up their Shopify storefront directly within those platforms.
What is Linkpop?
If you’re familiar with any “link in bio” tools, Linkpop will look pretty familiar. But the ability to add Shopify store products is unique to Linkpop: With it, users can add “shoppable links to [their] Linkpop page powered by Shopify checkout,” Shopify explains on their website. If they’re not on Shopify yet, they can get a plan, starting at $9 per month. Linkpop’s free, but the Shopify integration that makes it stand out requires a plan. It’s all designed to be easy to get started with and optimized for fast loading times so that an audience of potential customers won’t have much friction preventing them from completing an order. Plus, it comes with built-in analytics features that log data on page views, link clicks, and sales over time.
Trying Shopify
This new tool seems likely to usher in a new crop of younger influencers who are interested in dipping a toe into ecommerce. For the right small business, it might be a way to direct audiences to specific sales or top products — multichannel ecommerce is always important to smaller operations, but so is time management, and Linkpop makes the process of selling across multiple platforms a little bit easier. We rank Shopify as one of our top ecommerce website builders, and the platform has a lot going for it aside from Linkpop. You can check out our full review of Shopify over here, but here’s an excerpt that sums up the service’s strengths: The $9 per month price point will get you the Shopify Lite plan, which won’t have everything a small business needs to run a full operation. The next plan up, Basic, costs $29 per month and will allow you to run an online store with a website, not just a Linkpop one. Check out our full ranking of the top seven best website builders for ecommerce for the full context behind what makes Shopify stand out as one of the best.
