Salsify’s platform allows manufacturers and retailers to simply create rich product content for online customers. Through their omnichannel SaaS system, information on products (from product descriptions to product images) are easily created and delivered on a much shorter timeline than what’s typical; hence, there’s significant increases in product discoverability, revenues, and brand loyalty. According to Xconomy’s Gregory T. Huang, this new financing will enable to company to continue developing their product, as well make new hires in the upcoming months and to further build relationships with their customers and partners (which now include companies like Walmart and Google). To date, Salsify has raised $24.6 million in overall funding.
