Salesforce is mostly known as a giant in the world of CRM, but it has grown to include various other Salesforce software, as well as acquiring various other tech companies, like Slack and Acumen. The IDC report was conducted as part of a larger study on how tech companies are growing their cloud computing, which is largely accepted to be the future of computing (as opposed to on-site systems). Salesforce is heavily integrated into the cloud, so their IDC projections were very favorable. This is a significant projection for any industry, but the report goes on further to discuss the potential growth rate of Salesforce, with very promising predictions of the business and its partner ecosystem raking in an unbelievable 1.5 trillion dollars over the next five years. It’s worth mentioning that, while the IDC is its own independent institution, this report was actually sponsored by Salesforce, meaning the data could be skewed ever so slightly. Salesforce products are largely cloud-focused, meaning that companies that wanted to use CRM software, or some of Salesforce’s other cloud-based products, like Slack, had an easy choice to make, as it would make remote working that much easier. This massive spike in interest has given Salesforce a lot more money to play around with, meaning it is able to set up and finance numerous growth campaigns. These include The Trailblazer Community and Trailhead, which are both resources for people to learn various work-related skills, and The Salesforce Talent Alliance, a network that connects Salesforce partners with individuals trained on Trailhead. Salesforce will still be at the helm of cloud-based CRM, and their robust list of partners will also stand to benefit a great deal from their sustained growth. And the push toward cloud computing doesn’t just benefit the companies that sell cloud technologies. Businesses will be able to save on real estate without having to pay to house their own servers, and migrating on-site servers to the cloud is estimated to save 1 billion tonnes of CO2, with Salesforce itself pushing for carbon neutrality itself as early as 2022.
