Keeping costs low as a small business is one of the many keys to success. However, with all the quality business tools at your disposal, it can be difficult to stay within your budget if you really want to grow. That, combined with the looming recession, can make it feel like you’re fighting an uphill battle as a small business owner. Fortunately, the world’s most popular CRM is looking out for the little guy, as Salesforce plans to launch a new platform that will specifically cater to the needs (and budget) of small businesses. The platform is not live yet, but Salesforce will begin rolling out new products and solutions for marketing, commerce, and analytics in the coming weeks and months, so keep an eye out for updates to know when you can take advantage of this new platform. For one, Salesforce Easy is adding a whole bunch of seamless third-party integrations — including Slack, Google, and Microsoft 365 — that will make signing on and generally interacting with the platform infinitely easier for employees and business owners a like. On top of that, Salesforce Easy makes the robust analytics, automations, marketing, and sales features associated with Salesforce into a more easily manageable interface. While Salesforce is infamously considered an overly complicated platform for beginners, Salesforce Easy is designed to put all of that information in easily digestible dashboards. Simply put, Salesforce Easy is going to do exactly what the name suggest — make Salesforce easy to use for once.
