To that end, Coombs and his team have officially rolled out a complete update to the Rover open source SDK and content management tool. With Rover 2.0 (as they’re calling it) you can now:

Set up design templates with significant flexibility to fit the look and feel of your app and brand guidelines;Build a number of “call to actions” into your content, including deep-linking into your app;Set up touchpoints or “sub locations” within your venues; andTrack visitor and content analytics to see how your beacon content is performing.

Since graduating from 500 Startups, Coombs has been on a tear, and we’re excited to see what the next big update will look like. We’ll be sure to keep you posted.