Revmetrix’s omnichannel platform gives retailers a complete overview of every customer engagement – cataloging every consumer’s interaction with a retailer, whether that’s in-store, online, or on a mobile device. By doing so, Gadhia says that retailers are provided with a 360-degree view of all customer interactions, which can give them a better understanding of which of those channels work best when trying to engage with current and future customers. The company’s platform builds complex queries across all the aggregated collected data – from customer profiles and interactions, to the locations of interactions and the products on which they interact. Such data analysis ensures that Revmetrix offers retailers with a much fuller profile on the behavior of their shoppers. It also gives them the ability to create highly-targeted initiatives based on customer engagement, as well as to translate these discoveries into improving their marketing efforts. According to Gadhia, this kind data analytics platform is something that retailers have wanted but haven’t yet been introduced to. He told me that they’re currently working with some big-name retailers that are looking to use Revmetrix’s omnichannel retail analytics platform.
