ReportGrid’s mantra is simplicity as it aims to filter your data through its API and provide detailed, useable analytics for customers who are developing web and mobile applications.  The end-user analytics display is worth writing home about as well.  The API plugs into a SaaS vendor’s product, allowing visualizations and analytics to become part of their product’s offering to customers.  Currently, ReportGrid is powering analytics for a range of customers, including SnapEngage and Fidatto. Headquartered in Boulder, ReportGrid’s advisors include Jim Franklin (SendGrid), Ari Newman (Jive Software), Bill Boebel (Rackspace), and Doug Derwin (Taylor & Company IP Law).  They just closed a $750K round of seed funding earlier this month.