Once you’ve taken your blinders off and widened your focus to include an outside perspective, you’re ready to approach the fundraising process with some finesse. These steps are crucial in converting raw faith into a useful strategy.
1: Do Your Research
An ego-driven founder might sit and wait for investors to swarm like bees to honey, but a smart founder knows better. You have to be informed and make smart choices about who you approach, and that means doing a ton of research to find compatible parties. As you look into potential investors, your confidence will be an asset that grants courage to approach some major players.
2: Find a Pain Point
If you think you’re the next big thing, you can use that confidence to hit an investor where it hurts. Research the individuals and groups you’re approaching during funding rounds and find out if they’ve missed out on any big opportunities in the past. Drawing a direct connection between your efforts and someone else’s success allows you to use your confidence to your advantage.
3: Present an Opportunity
Selling your startup as a sure thing can cause some investors to balk. If you’re already all set, what do you need them for? Most VCs want to find a good team to partner with, and some even actively seek out startups looking for guidance or mentorship of some sort. Overconfidence can be a big turn off in these cases. Plus, it can actually end up robbing you of the opportunity to form a valuable partnership with experts who can help steer you in the right direction.
4: Build a Relationship
Assumptions brought on by tunnel vision can cause founders to come on too strong in initial meetings with potential investors. Instead of charging in headfirst, use your self-assurance as a foundation for making a personal connection. The person you’re meeting may have something you want, but you also have something they want in the form of a great investment opportunity. Take the blinders off and remember that investors need a reason to trust you, and at this stage in the game, a single-minded focus on your own value can send the wrong message. Ultimately, confidence is a good thing in the startup game. If even you don’t believe in your startup’s mission, you aren’t going to get anywhere. But it’s a mistake to let your confidence get in the way of your ability to advocate for your ideas and sell your startup to investors. Entering sales mode early and staying there will put you in a much better position for future success. Don’t let startup tunnel vision prevent you from acting as the fierce advocate your ideas deserve.
