Top Pledge 1% companies have already been responsible for over $500 million in new philanthropy, and that’s just from the biggest companies. Here’s a look at the measurable impact of several Pledge 1% companies, as well as an examination of why the philosophy behind the phenomenon is more important than ever.
How It Helps
Pledge 1%, an effort spearheaded by Atlassian, Rally, Salesforce and Tides, aims to convince individuals and companies alike to pledge one percent of their equity, product and employee time towards helping their communities. And the impact of these pledges can be as varied as the companies who sign up for it. DocuSign IMPACT, another Pledge 1% member, is taking its community support to U.S. veterans, as Executive Director Amy Skeeters-Behrens explained.
Why It’s More Than Just a Day
Amy Lesnick, Chief Executive at Pledge 1%, provided me a statement on the event and its meaning beyond just the holiday season. As long as each new holiday season keeps revving up shopper’s appetites for gift-buying — Black Friday sales topped a stunning $5 billion this year — it’s paramount that we balance that enthusiasm for stocking up at the end of the year with an enthusiasm for giving to those less fortunate in our community through the rest of the year. Read more about startups helping those in need on TechCo
