Peter Roper, Head of Mobile Brand Strategy at Google, helps brands tell their story on mobile through video on YouTube and connect with consumers. Roper explained the best time for brands to reach your customer is when they are searching for a product like yours through their smartphone. Roper said that brands have an opportunity to gain loyal customers if they catch them at the right time. In this interview by Maine Startup & Create Week (MSCW), a week-long (June 19-23) celebration of the entrepreneurial spirit and highlighting local companies and startups in Portland, Peter offers advice around a mobile strategy for brands and meeting “customers in the moment.”
Learn more about the Maine startup ecosystem on Tech.Co This video series brought to you in partnership with Maine Startup and Create Week (MSCW) and was produced by The Knack Factory with footage courtesy of Maine Coast Fishermen’s Association. MSCW is a week long conference in Portland, Maine celebrating innovators, entrepreneurs & startups across Maine & the USA. This year MSCW is taking place June 19th-23rd 2017. Learn more at mainestartupandcreateweek.com.
