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Lead generation is a unique marketing mechanism solely focused on arousing interest in certified buyers for a specific service or product. This is done by compiling a list of names, contacts and any other useful information as a starting base from which individuals will be contacted and based on the feedback received, the company will be able to clearly distinguish its target market. This in turn will enable the company to take appropriate steps in building a strong foundation with its consumers....

Most companies are embellishing their new wearables with in-depth health and expanded sports tracking capabilities – regardless of whether they’re fitness trackers, smartwatches or multisports watches. Lots of brands are also trying to undercut their competitors, and we’re finally seeing some serious price drops in the wearables space. But which wearable is right for you? We round up the latest innovations in wearables for 2018 to make sure you buy the right band for your wrist....

Bishop Tighe explained that the days of simply getting their message out only from the pulpit is behind them. The Vatican is making an effort to engage the population and reach them with a message of hope and compassion any way they can, even on Instagram. While many in the Vatican initially dismissed this kind of engagement as “childish” or “not serious,” Pope Francis has embraced it as a means of truly connecting with all people....

As part of our editorial series where we highlight successful black tech founders in various tech hubs, we spoke to Charlton about leadership and race. He specifically talks about why there aren’t many black entrepreneurs in the startup ecosystem. It’s an issue recognized at the top–with the lack of black founders, CEOs and investors–and in the process of hiring black employees willing to work for startups. Charlton argues that today, black entrepreneurs have to make sacrifices for a career in tech....

Today during Innovate Celebrate, one founder decided to make a bold move and use the open question and answer session with our panel of judges and investors to tackle that very same question. GeniCan Cofounder Dave Pestka started off by jokingly introducing himself, but panelist Mayra Ceja, Principal at Social Starts, took the bait. For starters, you can send along a one-pager, something designed to be easily scrolled through. From there, Ceja can decide if it’s worth spending some more time getting to know what they are up to....

Features Hardcover Album All albums sent by BooksToMe are 8″x 8″ hardcovers, and the pages are made using Neenah Classic Crest Smooth Digital 100# Text paper (which, I guess, is significant? I don’t know a lot about paper…). The paper is FSC, Carbon Neutral Plus, and Green-e certified, which means that it’s able to provide high-quality pics while helping to reduce carbon footprint. Subscription Service BooksToMe works on a subscription model, which is different from other Instagram-related services currently available....

SolarBook is a small journal that is perfect for the sunshine-prone traveler in you. In addition to the high quality felt/leather exterior and sturdy binder rings, this journal comes with a solar panel that is only 0.7 millimeters thick and weighs only 430 grams. That is significantly smaller and lighter than comparative models on the market providing the same amount of power. Also, they look a lot less cumbersome and hideous than other models....

The Report Here’s the relevant overview paragraph from the new research report: The report, which you can read in its entirety, does into additional detail on the matter, noting that cities like San Francisco, New York City, or Boston have outpaced others, and tying this to the sluggish economic growth since the 2009 recession. The result: The Response “Delocation” is the buzzword that attempts to solve this issue: It’s a play on “relocation,” and it means exactly what you think it does....

Tech Cocktail: What is Coull? Coull: “Coull (@Coull) is a self-serve video advertising platform that helps you generate revenue by integrating clickable affiliate links within video content. It’s video advertising. But, not as you know it. No irritating interruptions. No frustrating delays. It’s just a natural next step from video content that consumers actively want to take. Call it the Coull Connection: Consumer > Content > Commerce. As a Coull publisher, you can monetize your website without compromising your content....

Dasher is an app that lets you send GIFs, message for free, meet up with friends, share your location, view images, hear music, and more; all on one platform. One of the main features is the ability to send GIFs instantly. Some of the other additional features include: Share Anything: “YouTube or Vimeo links turn into embedded video players that you can view right inside the app, blog posts have the summary pulled out and included in the chat,” says Boyes....

Designed by audiologists Matt and Mali Murphy, earHero provides an elegant solution to users who need to stay connected while maintaining awareness of sounds around them. Users are able to listen to their device while being able to identify whisper level sounds from yards away. The earphones are designed to reduce ear fatigue, but still provide excellent sound quality. Additionally, the earHero wires are thin and clear, making them virtually undetectable....

True, the industry is beyond its ground floor days, and that means people are shrugging off the social stigma that’s been long associated with cannabis in general. And the people growing the industry tend to fall into two categories, according to Kochman: those who have been embedded in the industry historically and those who follow traditional routes to secure jobs in the industry. But therein lays a problem. The people who have been embedded for decades might know how to grow a superior product, or synthesize better oils, but they lack the knowledge of how to grow and scale a professional business....

Overall, the US is ranked 7th (beat by Canada, among others), China comes in 8th, and Greece is ranked the lowest . (Ratings are on a scale of 1-7.) The GEW Policy Survey collected responses this summer from 109 countries. Respondents were a little less than 2/3 male, and almost 77 percent owned a business (with the rest planning to start one within a year). They rated 12 statements about regulation, access to resources, and entrepreneurial environment on a scale of 1-7 (4 being neutral)....

It’s been a powerful force for good in the world since it was kickstarted back in 2014 with the Ice Bucket Challenge. But Facebook’s birthday fundraisers in particular have proven to be the most effective so far, accounting for a full $1 billion out of the more than $2 billion raised on Facebook across the last five years. What Are Facebook’s Birthday Fundraisers? Facebook’s first fundraising tools began surfacing in 2015 in the wake of the ALS Ice Bucket Challenge, and they debuted their birthday-centric feature on August 2017....

These same policies, which are rolling out in early 2021, will also be impacting Facebook’s data gathering practices, which have long been criticized for hoovering up far more consumer data than they need to. Facebook’s argument against Apple Apple’s new approach means that apps will need to ask iOS users for permission before they can gather data on their activity. Users will be prompted with a pop-up from each app developer explaining why they need the data....

Facebook has received plenty of bad press over the past few years due to their inactivity when faced with extremist content, with many sources citing them as a core reason for the rabid political discourse and division in the USA. While social media sites used to be able to hide behind Section 230, a law that stated websites were not responsible for the posts of their users, a recent amendment in 2018 has stated that any human rights violations associated with the website are the responsibility of the site itself, leading to companies cracking down on these instances....

What is it that makes Serena the ultimate competitor? What can entrepreneurs learn from her sustained success – when she has fought back from injuries and ignored the whispers of her being washed-up? There’s a lesson we can learn in the excitement and joy Serena shared with us a few days ago in London, and there’s a lesson we can learn from the ultimate competitor who fights just as hard and appreciates the win even more than when there’s a million dollars on the line....

Last Friday, the FMCSA declared an emergency suspension of HOS regulations for carriers and drivers that are providing “direct assistance in support of relief efforts related to the COVID-19 outbreaks.” This assistance includes food, medical equipment, and preventative supplies like hand sanitizer. The regulation suspension is an unprecedented move. Here’s what it means for drivers and businesses with commercial vehicles. Who does the suspension impact? The HOS suspension doesn’t apply to all drivers....

“With the world’s megacities at a tipping point in population density, pollution fallout and rapid expansion, it is essential that we reimagine the energy infrastructure and create a renewed mindset for change in tomorrow’s urban generation,” said Horace Luke, co-founder and CEO, Gogoro. Major cities all over the world are experiencing an urban migration, where more people are choosing to live in urban centers rather than the suburbs. According to the World Health Organization, the urban population in 2014 accounted for 54% of the total global population, up from 34% in 1960, and continues to grow....

Summaries exist already in Google Docs, one of the programs included in the Google Workspace along with Google Sheets, Gmail, and video conferencing software Google Meet. Google has recently rolled out a number of other updates that’ll be worth checking out if you’re currently one of the many Workspace users. Google says the aim is to “provide a helpful digest of conversations in a space, allowing you to quickly catch up on unread messages and navigate to the most relevant threads....