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“Multi-channel marketing” focuses on engaging with the audience in the places they want to be. If done right, utilizing multiple channels can keep audience’s attention across multiple touch points, bringing people that much closer to making a purchase. Plus, multi-channel customers are serious buyers – on average, they spend at least three times the amounts that single-channel customers spend. However, marketers and media buyers lack confidence when it comes to their multi-channel effectiveness....

Fortunately, unlike most other cities, Chicago has decided to take a more regulatory approach to the launch. From inclusivity-first location planning, to a focus on local job creation, the rollout demonstrates how tech policy can be done in a responsible, citizen-focused approach. We look at Chicago’s attempt at introducing the scooter in a more inclusive way, and caught up with Commissioner of the Department of Business Affairs and Consumer Protection, Rosa Escareno....

More than just “smart devices,” Thomas described the IoT as “a programmable world” where physical objects of all types can be connected to the Internet and to each other, through sensors that monitor interactions. Thomas referenced research that predicts that 28 billion devices connected to the internet by 2020 — that’s 300 devices per second! Pretty mind-blowing, but also shows the potential for industries to connect the devices that we depend on to a larger graph – a physical graph of data and information....

When you’re trying to establish your own office, or when you’re trying to figure out which one to join yourself, you don’t want to stick with the same old coffee pot. Sure, workplace automation is on the horizon, and remote workers are so popular that I even already wrote them their own guide, but as long as people have human coworkers, they’ll enjoy meeting face-to-face to hash out their work....

The bigger concern, however, is whether the companies that deal with big data have proper disaster recovery plan in place to recover from a disastrous outage. Let’s face it. The majority of small to mid-sized businesses can’t afford to build their own DC-DR infrastructure. Building DR capability has always been an expensive proposition. The funds required to maintain a secondary data center often rule that option out immediately. Opting for a cloud-based disaster recovery environment seems to be the most viable alternative for those companies....

Here are five harmful SEO strategies you should avoid: Submission to Article Farms It used to be common practice to submit your articles to many different article directories in order to build links and increase your search engine rankings. This technique is no longer a feasible option because of the Google Panda algorithm, which was created to stop this sort of behavior. Submission to Link Networks If you submit your website to a link network, you could damage your credibility with the search engine spiders....

The app Growers Guide to Marijuana is a complete manual for Android that anyone can download to their smartphone, containing every handy bit of information and advice about how to grow cannabis seeds, from the very first steps (the sowing) to harvesting. Even beginners or inexperienced people can get a fruitful outdoor or indoor production thanks to itemized details about seeds, soil, light, watering, feeding, and so on. This app is available for those who live in states where marijuana is legal, that is, 23 states in USA and some other countries such as Uruguay, North Korea, Netherlands, Switzerland, and a few others in Europe....

At the very beginning, online advertising was primarily sent via email. With email ads we thought we figured out internet advertising, only to have them given a new, ugly name: spam. Being the creative people we are, we found a way around this by adjusting to display and web banner advertisements. We then thought, “Hey, we really have this whole online ad world figured out!” Enter bots. Enter ad fraud....

Flags of All World Countries Sometimes I find myself wondering: what does the flag of country X look like? I know, it’s easy to find the answer: just ask Google. But how about learning them in a fun way? Flags of All World Countries is an app that does just that: It will help you refresh your memory (just in case you forgot the colors of the Irish flag) and learn the colors of the national flags of all 197 independent countries of the world by playing a game in various ways: spelling quizzes, multiple choice quizzer, and time game....

90 Different Logic Games Developed for Android, the app provides what its name suggests: It contains 90 different logic games, so it is up to you: Will you take up the challenge? Choose any of them, and start playing! Download 90 Different Logic Games from Google Play. FitTime Stats Exercise is essential for a healthy life, so it’s handy to have an app that will constantly remind you to work out for at least short periods of time throughout the day....

Uplette empowers brands and agencies to easily deliver highly personalized and relevant mobile ad content by delivering proprietary technology to fill the gap between exchanges. “It can integrate easily into third-party platforms,” according to their demo video, which makes them “the perfect platform for RTB Providers, Ad Exchanges, Retailers, Creative Agencies, Media Agencies, and more.” “Currently mobile advertising just simply sucks. Most advertisers rely on that spray ‘n pray model,” says Parker....

But have we changed our habits in response? As those of you reading this on your phone while lying in bed already know, we definitely haven’t. Now a new study is proving it. 1 in 5 Teens Still Lose Sleep Over Their Phones New research published last week in the Journal of Youth Studies cites a poll of 900 teenagers between the ages of 12 and 15. The results?...

The social media giant stated in a blog post earlier in the week that its aim was to support writers to increase the revenue they see from their readers, and Revue would enable them to do this. The purchase has already had an impact for users of Revue, with Twitter lowering the prices and making some features free. Twitter Wants to Work with Writers Twitter is an essential tool for many writers, a great source of research, contacts and exposing content, but it’s rarely a direct route to revenue for many journalists....

That’s right, Uber is offering their technology and their entire fleet of drivers to startups as small as you can imagine to provide on-demand delivery for everything from retail products to thin crust pizza. While the service released last fall and was previous only available to larger companies that had to prove their worth, they now offer pay-per-delivery services to anyone willing to fork over the cash. Small startups will be able to diversify their businesses in ways previous unavailable to them....

Andrew Mondschein, a transportation planner and an assistant professor of urban and environmental planning at the University of Virginia’s School of Architecture, is hoping to explore the ways the development project in Tysons Corner can serve as potential model for future re-urbanization initiatives. By having teams of students armed with various wearable technology – from GoPros and various sensors to smartphone monitoring apps – Mondschein hopes to measure the impact that re-urbanization can have on the experiences of pedestrians....

The main difference between Bunker Labs and other accelerators boils down to one primary element: discipline. With the exception of moving into the space, the program sets entrepreneurs off into a sequence of mandatory onboarding events. “It’s designed to really drive that velocity needed for acceleration. It’s very accountability focused. They need to make progress before running out of limited resources,” said Crowell. In addition to a focused program, they use local resources with a more hands-on approach....

Weatherback Weather Wallpaper is an Android app that instantly fills your screen with magical weather effects without dismantling the existing wallpaper. The sensational weather effects delivered from this app do not displace the existing wallpaper; they simply add to the special effects to make you feel the raindrops, the clouds, or the snow storm on your mobile screen. This app will never let you grow bored with the same wallpaper look and feel day after day....

The Design Yes, everyone is attracted to the cooler looking monitors, due to aesthetic reasons of course. However, this is not a living room screen; it’s a design work monitor. So, considering the design before all other factors wouldn’t be a wise move. The Response Time Of course, if you are a gamer and a designer, this is something to factor in, but if you are looking for a design monitor only, this is not the time to ask whether the response of the screen is 2, 3 or 8 ms....

Earlier this week, the first Challenge Cup was held at 1776 in DC, where 36 startups vied for the four regional winners’ spots within their respective category. Startups: The Challenge Cup is also coming to Los Angeles, New York, and Boston. The winners from each of the 16 events (8 international, 8 within the US) will move onto the final round and with it, the chance to win the $150,00 grand prize....

Look no further than the Tesla: it’s a near perfect fusion of the combustion based automobile with today’s most cutting edge technology. Elon Musk saw that the automobile was ripe for innovation, and there are a lot of entrepreneurs who are on the same page as him. That is, the entrepreneurial spirit has woven it’s way into the very fabric of the automobile. CB Insights recently released an infographic, based on their own research data, specifically to highlight the different entrepreneurs and startup companies that are leading this trend of disruption to, as they say, unbundle the car....