How Activision Blizzard Made 2B Off Their Gaming Franchises

Stock is up 9.5 percent following the earnings news. From Reuters: Overwatch’s success no doubt drove the revenue increase, but the publisher has also dealt with an under-performing November debut for “Call Of Duty: Infinite Warfare.” So why is Activision doing so well? ‘The launch of Blizzard’s Overwatch created a major new franchise, while King’s mobile advertising tests are very promising as the basis for meaningful new revenue streams,’ Activision Chief Executive Bobby Kotick said in a statement....

December 27, 2022 · 2 min · 290 words · David Hill

How And Why Do Tech Leaks Happen

Whether its prototypes being left in the backs of cabs, or sensitive company data being snapped surreptitiously, it seems no tech brand is immune from leak culture. Things have become so bad that some companies have made serious threats to staff about leaking and the implications, threatening instant dismissal and legal action. How do we know this? The threatening emails were leaked by company staff. Like them or not (and legal departments sure don’t), leaks have become part of the tech news cycle....

December 27, 2022 · 5 min · 1029 words · Charles Rodriguez

How Big Is The Internet Of Things Opportunity In The Industry

According to industry analyst firm IDC, the installed base for the Internet of Things will grow to approximately 212 billion devices by 2020. It also includes 30 billion connected devices. IDC sees this growth driven largely by intelligent system that will be installed and collecting data across both consumer and enterprise application. Lower operational cost and better customer service and support are top reason on why Internet of Things can change industry....

December 27, 2022 · 2 min · 365 words · Margery Tedder

How Clever Sales Teams Can Save Tech Startups

By looking for a few unconventional traits in sales hires, however, you can drastically improve your standing in the business world. Check out a few tips below and get ready to see a serious flow of sales in the near future. The Formula for a Perfect Salesperson It’s a perfect combination of wit and confidence, bordering on arrogance. Witty applicants are valuable for three specific reasons: wit is a sign of intelligence, self-deprecating humor makes a salesperson seem like “sales-y,” and witty people can get away with asking the tough question....

December 27, 2022 · 3 min · 457 words · Jane Robinson

How Domain Names Can Impact Customer Engagement

Elisabeth Freymann, editor on behalf of Blumberry, TUI’s project agency for Travel.ME said that deciding on a domain name is just the beginning of your branding strategy. Customers Understand What They Are Buying Shane Walker, CEO and cofounder of ME.ME, a funny meme and meme generator site, said the main factor for choosing his domain name was to help the customer understand exactly what they are buying. Save on Marketing Expenses Launching a brand name is one thing, executing a marketing campaign is another, and getting your name out in the marketplace can get pricy....

December 27, 2022 · 2 min · 245 words · George Hurd

How High Discounting Is Hurting Your Tech Business

The technology industry has helped to set the pace for pioneering change, B2B marketing concepts, and new initiatives for commerce. For instance, technology companies have provided businesses with new ways of accepting payment, new methods for marketing, and even ways of encouraging user-interaction with brands both in, and out of the store. Yet, in spite of this, the sheer level of competition in the industry has led to rampant discounting across tech companies....

December 27, 2022 · 5 min · 986 words · Anthony Dowlin

How Smaller Ecommerce Stores Can Compete Against Amazon

How about The Karate Kid, The Mighty Ducks or The Bad News Bears? They are all versions of the classic tale of a lowly underdog struggling against all odds against an unbeatable opponent. And somehow, with a little luck and tenacity, the underdog struggles valiantly and ultimately wins. Get Automated. It’s Cheaper Than You Think Maybe you don’t have the budget to develop this kind of customized code, but you can probably afford the next best thing: marketing automation....

December 27, 2022 · 2 min · 235 words · Kerry Hughes

How To Increase Your Business Exposure With Seo

SEO is a complex series of strategies, not just a handful of techniques. You can do some of the work yourself, or you can hire professional SEO services, such as pay-per-click management, social media marketing, and content development will get the results you need quickly. Improving the ranking of your website will increase traffic and increase your business exposure with SEO. Here’s how: Content Content is at the heart of your SEO strategy....

December 27, 2022 · 3 min · 523 words · Alice Payne

How To Launch A New Product While Living The Dream Life

But it wasn’t always like this. I used to work in a viewless cubicle, serving a tech company as a design engineer. That all changed when I backpacked through the Canadian Rockies, and realized I could never go back to working in a small box. That doesn’t mean everything has been easy. I’ve faced the challenges of launching businesses from some of the most remote places on earth. A group of angel investors I pitched were astonished that I had developed a new product and got it on the shelves of hundreds of retail outlets while living on a remote Hawaiian island....

December 27, 2022 · 3 min · 580 words · Tomas Ballentine

Huawei S Finally Release The Folding Mate X But Only In China Tech Co

Despite being revealed in February at Barcelona’s Mobile World Congress trade show, Huawei has been coy about when the Mate X will finally hit the shelves. It confirmed the long-awaited launch of the phone on Wednesday via Chinese social media site Weibo, plus at an event in the company’s home city of Shenzhen — just north of Hong Kong. Wealthy Chinese punters will be able to get their hands on the Mate X once they’ve handed over a whopping 16,999 yuan, or roughly $2,400....

December 27, 2022 · 4 min · 704 words · Robert Brown

Ideas To Keep Blog Topics Flowing

Usually the most frustrating part of the whole writing process is coming up with original topics that haven’t been beaten to death by every other blogger in your field of expertise. In this article I give you my tips on keeping your topic ideas flowing. 1.) Read and subscribe to related blogs that attract your potential customer. Even if you are writing about the same topic as everyone else, you can still put your own spin to it....

December 27, 2022 · 3 min · 587 words · Enoch Hillegas

Instagram Changes Logo Everyone Freaks Out Again

Instagram announced the change this morning. They have clearly moved away from the detailed polaroid camera look and adopted a simpler, two dimensional appearance, which has become quite popular in recent years. The rainbow has been adopted into a more gradient form, which can be seen across their other logo changes to apps like Layout, Boomerang and Hyperlapse. The logo isn’t the only change for the popular photo-sharing app. If you have used it in recent weeks, you have noticed the abandonment of the blue borders, reminiscent of their parent company Facebook....

December 27, 2022 · 2 min · 282 words · Amy Stange

Iron Yard Ventures Announces Las Vegas Hospitality Accelerator

Iron Yards Ventures has announced that they will be bringing a hospitality-focused accelerator to downtown Las Vegas. They aim to help top, early-stage startups thrive in the gaming, casino and hospitality industries that make Las Vegas the tourist attraction it so rightfully is. They will be aided by some of the most esteemed mentors and investors in the business, so startups can blow up in a way that coincides with the city’s explosive personality....

December 27, 2022 · 2 min · 308 words · Catherine Walker

Isebox The Super Charged Dropbox

ISEBOX, pronounced ‘ice box’, is billed as a super charged Dropbox that requires no technical ability to use, allows for super-fast uploads, and lets PR agencies push their content easier than ever before. The cloud-based dashboard offers real-time reports and tracking with ISEBOX’s analytics: it’s simple, secure, scalable, and accessible. The owners of ISEBOX’s parent company, The 10 Group, are a production company that embodies the idea of an enterprise as a media firm....

December 27, 2022 · 2 min · 403 words · Donald Lomanto

Kitchen Design A Technology Influenced Industry And Growing

However, fortunately kitchen design has moved into the 21st century and there is no longer the need to use our imaginations when it comes to creating our dream kitchen. Technology can now bring a design to life and its influence in helping to design our homes is only going to grow. Software Advances Architects and interior designers now rarely create a vision for a building or a room without the use of CAD software....

December 27, 2022 · 4 min · 676 words · Regina Hupper

Kudos Tech Integrating Mobile Power Into Everything They Make

That is, their product line is entirely two-fold. Kudos Tech makes entertainment, productivity, and wireless charging stations that charge your device while also performing a complete, separate native function. Kudos Tech’s PowerMouse is both a phone charger and a wireless presentation device, the PowerMusic is a wireless speaker setup that charges your phone, and their wireless charger gives your phone juice anywhere with no cables. Max Tseng, founder of Kudos Tech, gave us an inside look at how he got the idea to integrate power into his products....

December 27, 2022 · 3 min · 440 words · Bradford Call

Launchkey Raises 750 000 To Abolish Passwords

LaunchKey aims to secure your accounts online while abolishing passwords. For websites that have a LaunchKey login, you just enter your email, click the LaunchKey button, and get a notification sent to your phone. From there, you can approve or block the login – a similar idea to Google’s two-step verification. It takes a tad longer than entering a password, but aims to be many tads more secure. LaunchKey is currently in private beta, working with a limited number of users and websites....

December 27, 2022 · 3 min · 430 words · Candace Castle

Learn The Keys To Mastering Social Marketing

Featuring lifetime access and over 22 hours of lessons, you can go from novice to marketing maverick in no time. The bundle includes: Digital Marketing Management: Presented by the Oxford Learning Lab, study up on the current landscape of marketing with courses in web analytics, email marketing and more.Google Analytics & AdWords Tutorials: These two essential marketing tools will help you analyze your customers and their behaviors, allowing you to make data-driven decisions....

December 27, 2022 · 1 min · 123 words · Beverly Muresan

Marco Rubio Proposes Another Federal Data Privacy Bill

So what does this mean for the typical person today, and what exactly sets this new bill, titled the American Data Dissemination Act, apart from the (many) previous bills that have aimed to regulate our internet-era companies in the past? Here are the essential details to know. What Are Senator Rubio’s Key Recommendations? The American Data Dissemination Act is based on the 1974 Privacy Act, which created rules for federal agencies to follow, according to Axios....

December 27, 2022 · 4 min · 661 words · Sandra Trujillo

Mastodon Tumblr And Others See User Counts Explode After Twitter Exodus

According to some recent research, some smaller social media sites have witnessed an uptick in users, while others are returning to legacy social media platforms like Tumblr. Is this the beginning of a more pluralistic social media landscape, or will the animosity to Musk’s takeover slowly dissipate? Twitter Alternatives Gaining Traction According to data compiled by app store optimization company SensorTower, Mastodon saw approximately 322,000 downloads in the 12 days after the acquisition (Oct....

December 27, 2022 · 3 min · 530 words · Alfred Martinez