Facebook Food Videos Work Because We Ll Never Cook Them
There are plenty of reasons for the surge in food videos: Facebook‘s biggest algorithm tweaks prioritize both videos and immediately-shareable content, which recipe videos fall into the Venn-diagram-center of. As I’ve argued before, recipe videos are their own pseudo-narratives, relying on a sense of suspense about what the final product will look like to carry viewers through a fast-paced minute of visually entertaining ingredient mixing. But why are they so shareable?...