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Instagram Advertising Six months ago, Instagram advertising was only for the Coca-Colas and Nikes of the world, but now we all get a try. Even better? You launch these ads directly through your Facebook ad manager. It’s no secret that Instagram is the most engaging social media network for brands – spend some money, perfect your targeting, and corner the market before it gets too popular (and expensive). Enhanced Landing Pages Most marketers create generic ads and send users directly to the homepage of your website....

If you don’t adequately prepare your company for your mobile app launch, you won’t get the traction, public interest, and revenue that you’re hoping for. Like any business action, a mobile app launch needs a keen marketing strategy, a demographic whose needs you’re trying to satisfy, and something innovative that you’re bringing to the table. Here are five tips for a successful mobile app launch: Establish Target Audience The first thing you need to figure out for your app is who it will be geared towards, that is, who your marketing demographic will be....

Santa Monica started as a “handful of tech hopefuls meeting for backyard BBQs” to a “sea of strangers” filling coffee houses and chattering about tech, says Espree Devora, creator of WeAreLATech. Santa Monica isn’t alone, either. Neighboring Venice has also proven itself as an attractive destination for budding entrepreneurs as Snapchat’s headquarters and accelerator Amplify.La are living among the cafes. There are plenty of reasons why entrepreneurs look to these two areas for cues on where and how to get their startup going....

Attracting visitors to your website – especially the kind of visitors who will actually convert and do business with you – requires careful planning and constant work. There are a few important things about online marketing that every artist, blogger, service provider or entrepreneur needs to know. So, what should an aspiring online entrepreneur focus on? Here are the six most important points that you need to cover when improving your digital marketing strategy....

1. Promote Smarter Snacking Host healthy potlucks a few times a month and encourage employees to bring in nutritious dishes and snacks from home and share them together as a lunch. Instead of stashing your kitchen with free crisps and cookies, buy nuts, fruit, low-fat yogurts and other small and healthy treats. Sure, those might be slightly more expensive than pizza, but they’ll save you hundreds of health insurance dollars....

According to Chen, there are six primary reasons why investors don’t fund dating startups. While he notes that there are very exceptions to those points (like Tinder and Coffee Meets Bagel), the majority of dating startups are affected. Here are six reasons why investors don’t fund dating startups: 1. Built-In Churn According to Chen, dating startups have churn rates (the rate at which users stop subscribing to or using a product) of 20 to 30 percent....

Automated Insights offers organizations like The Associated Press and Yahoo with their Wordsmith technology to automatically transform raw data (like quarterly earnings reports) into human-like written stories. According to Kotecki, Automated Insights offers automation that actually benefits human workers – giving, say, reporters at The AP to focus on more investigative stories. He points out, though, that the same can’t be said about all automation. A survey conducted earlier this year by the U....

Dropcam Although typically reserved for home surveillance, many are using their Dropcam to broadcast their region’s live storm conditions. DCWEEK co-producer iStrategyLabs is using theirs in Dupont Circle in DC, and other public cameras can be found in Green Pond, NJ, Gloucester, MA, and the ultimate sea-sickness inducing view from a boat on the Hudson River. If you’re in the storm’s track and are using your Dropcam to stream the storm, please drop a line in the comments to let us know....

Here are 7 cool gadgets for tech-savvy outdoor lovers: 1. MPOWERD Luci An inexpensive ($14.95), eco-friendly solar charged lantern, capable of producing 80 lumens of light for a 15 square foot area. Fully waterproof and shatterproof, the lantern can hold the charge for up to 12 hours. 2. Sawyer Squeeze Water Filter System Always have clean, drinkable water at hand with this small, yet handy device. Simply fill in the bag and squeeze the water out through the water filter device....

Because this recreational drug has such a couch potato effect on most users, April 20th is a day to sit back, relax and binge watch a Netflix series or four. The last thing you want to do is stand up and make yourself a bowl of cereal, let alone go out to a restaurant. Luckily for you, we have cultivated a list of the best food delivery apps to quell your lazy-induced needs....

Having the right startup infrastructure in place will be of immense help as you will be ready to handle peak loads. By using business automation software, you can guide the traffic you get from great looking landing pages into shopping carts, boosting your conversion rate. Have a look at some of the best business automation tools that can help save your business. Dasheroo Dasheroo is the one stop dashboard you need to see the performance of your online properties through one single unique login....

Phishing attacks have been at an all-time high over the past two years. The COVID-19 pandemic forced many computer-based roles to work from home, meaning that more people were working from personal computers on their home Wi-Fi connections. This, plus the increased screen time, allowed for more cyber scams to take place. This problem may be due to a lack of cybersecurity literacy amongst the general populace, as a business will rarely spend more than an afternoon walking an employee through the do’s and don’ts of owning a sensitive device, especially before everyone was sent home during the pandemic....

Having new, fun and interesting ways to cool off in the office is proven to increase productivity and create a positive work environment. This is a list of unique perks that will make any 9 to 5 employee rethink their boring office job: Traveling around the world is expensive. But with RAIN, a full service digital agency, employees have the option to work in New York, Utah, Seattle or even Nicaragua....

The Internet is filled to the brim with tools that help people write and create content for their websites, blogs and other platforms. The problem is, which tool is the best? Well, the best one is the one that fits your needs best. Here’s a list of your potential favorites for content creation – all of them great at what they’re made for. List.ly This is a great single-purpose tool for creating interactive lists....

Government-enforced sanctions relating to paying hacking groups ransoms have effectively put the National Rifle Association in a catch 22 – if it parts with any cash, it could face serious penalties from the US Treasury. The NRA is the latest in a long line of US organizations to experience a ransomware attack since the beginning of the Covid-19 pandemic, a sign that it’s now more important than ever for businesses to invest in cybersecurity software and other data protection products....

Along with this news they also announced a new CEO, Souheil Badran. Badran was previously the Senior Vice President and General Manager of World Payments & SMB Commerce at Digital River and is taking over for founder Ed Braswell, who will remain on board as Executive Vice Chairman. At Digital River, Badran was in charge of everything related to product and business development, operations, sales, and marketing. He also has past experience in international e-commerce and financial services....

The biggest news is that the Echo Show 8 now has the ability to automatically pan and zoom to follow users around the room. It’s similar to the Echo Show 10, although the screen doesn’t physically move. Both the Echo Show 8 and Echo Show 5 are getting camera upgrades, while the price for the Show 8 remains at $129.99 and the Show 5’s price drops to $84.99. Here are all the other new features and prices to know....

The just-announced devices are Apple’s buzziest wearable tech yet. And, as of today, Apple has released all the products specs and data we’ve been waiting for. Apple AirPods Pro – Everything You Need to Know Here’s what we know so far about the abilities and specs from the new AirPods Pro. Active Noise Cancellation modeAdaptive EQH1 chipIncludes Siri1.22 inches high0.19 ounce (each)Sweat and water resistantExpanded mesh microphone port Easy connect to iPhone and Apple WatchAudio SharingCustomizable with large, medium, and small sizes of flexible silicone tips to fit all earsBuilt-in vents to equalize ear pressureDual beam-forming microphonesInward-facing microphoneDual optical sensorsMotion-detecting and Speech-detecting accelerometersForce sensorWireless Charging Case, compatible with Qi-standard wireless chargersCase includes free optional personalized engraving, only available online...

The first Apple event of 2021 was jam-packed, debuting a variety of other impressive new products that included a new $179 Apple TV 4K, a new $59 Siri Remote, and the $29 AirTag item tracker. Here are the specs, pricing, and availability details to know. You’ll be able to play with PS5 and Xbox controllers, complete with haptics. A new AI software feature, called Center Stage, helps the Pro’s camera focus on the people in the frame during a video call....

The Apple registration suggests that the new models are three as-yet-unreleased MacBook Pros, plus two new, smaller MacBooks – one of these may be the heavily-rumoured 13-inch Retina MacBook Air. Unfortunately, it’s unclear what the new iPads will be like. The sight of new products on the EEC database is normally a strong indicator of what Apple is planning to reveal in its annual September launch events. In August 2016, Apple filed the new iPhone 7, Apple Watch Series 2 and the AirPods – all of which came to be released a month later....