Totango Helps Saas Companies Control Revenue Streams
While that is not always the case, customer service is most commonly related to SaaS companies working on subscription-based businesses. Nevertheless – and despite 50 percent to 70 percent (according to Totango) of revenue in subscription businesses coming from existing customers in the form of renewals or upsells – most companies lack the best visibility over this revenue stream. And this is exactly where Totango’s new feature comes into place: Revenue Stream, as it is called, sheds light on that topic with insights that no other tool can currently provide, telling companies how existing customers are spending their money and what they can do to improve lifetime revenue from customers....