The announcement, made at the Innovate Celebrate conference held by TechCo in partnership with CTA, came following a three-day event attended by 100 startup semifinalists, and eventually narrowed down to five finalist startups today. Of all contestants at the wide-sweeping startup competition, Oska Wellness has officially risen to the top. As the first-place winner, Oska Wellness will receive a prize package worth potentially $150,000 and from a list of companies including Start Co., 500 Startups, Techstars, Dreamit Ventures, Business Blocks, American Airlines, and Moo.

Oska Wellness Is the 2017 Startup of the Year

Oska Wellness designs a technology that can help areas of the body prone to injury and degeneration. You can listen to their final competition pitch below, and can watch the other four startup of the year finalists pitch here.

The First Runner-Up: Unbound

TechCo CEO Frank Gruber first announced the first runner-up, Unbound, who came in second place. Oska Wellness pitching for a panel of judges in hopes of becoming the Startup of the Year at #InnovateCelebrate ! Posted by TechCo on Wednesday, October 11, 2017

Last Year’s Winner, This Year’s Finalists

Last year’s Innovate Celebrate Startup of the Year, Shearshare, won for their platform designed to connect salon and barbershop owners to individual beauty operators. They returned this year to the event where it all began in order to witness the reveal of their successor, and to discuss what they’ve been up to since. They’ve built a team, and are growing their exposure. Here’s their video, where you can also watch Oska Wellness named Startup of the Year live:

The top five finalists for the Startup of the Year competition pitched their companies to a panel of the judges, and all were stellar. Here’s a look at the three others. Announcing the winners of the fifth annual Startup of the Year competition at #InnovateCelebrate Posted by TechCo on Wednesday, October 11, 2017

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Follow along on TechCo’s social media coverage over the upcoming days in order to learn more about Oska Wellness and it’s ground-breaking health tech.