Nearest5 aims high: It provides a fresh new way to communicate and also make new friends. But how would it like to do that? To understand the concept, I spoke with the man behind the Nearest5 app, founder Matt Lally. He quickly pointed to what makes Nearest5 stand out from the crowd: It aims to shake up the concept that social media platform users have become accustomed to: “following” people. Nearest5 doesn’t use this concept at all; it rides the opportunity offered by ever-connected smartphones instead. It transforms online presence into (possible) new relationships. How does it do that? Easy: You create a Nearest5 account, and every image you post will be sent out to the five nearest people who are currently active. The nearest-five rule applies even if there are hundreds of users online. Since the app tracks the user locations of those who allow it to do so, the epic photo you post will be sent to the geographically nearest five people. And the interaction starts from there. Nearest5 launches in the US App Store today. Click here to download it, start broadcasting, and keep the conversation ongoing!
