And luckily for the brand, now is a great time to expose consumers to new ideas and products. The brand has unveiled Microsoft Edge for Windows 10 customers. The company hopes that the web browser can challenge popular web browsers like Google Chrome and Firefox, though it’s been slow-running, according to web browser share reports. However, Microsoft could have a gem on their hands after tests show that the Edge browser has a significant effect on battery life. Reports show that users saw up to a 53 percent battery life difference on a Windows 10 system, as opposed to similar browsers. Battery life can seem like a small shift for new tech, but it does make a big difference for users. Especially with the rise of careers that are technologically-dependent, it’s important that browsers are able to accommodate to user needs. In an article surrounding the examining of these claims, Mashable writes: Despite the difficulties that surround battery life testing and comparisons of web browsers, it’s important that these issues are known to make technology better for more consumers. (H/T Mashable)