After initially building another daily deals application, Henderson quickly found greener pastures in working directly with these larger manufacturers. According to Henderson, more than 20,000 new food products are introduced each year, and the manufacturers often have no way to get them in the hands of the distributors (mainly restaurants). “We built a marketplace to let that happen. The manufacturers have to distribute their new products, and the distributors save money. The early success has been a pleasant surprise.”
Starting Up in Boise
As one of the featured startups in tonight’s Tech Cocktail Boise mixer, Henderson explained the biggest advantages and disadvantages when it comes to operating out of this growing Idahoan tech hub.
