CaptchaAsking users to register before being able to payDon’t allow to users to store credit card informationNo auto detect for credit card typeNot identifying credit card security number (the codes on credit cards have different namesNo validated credit card fieldNot showing appropriate keyboard layoutsNot disabling autocorrectNot providing a calendar review when selecting datesMaking it difficult to enter credit card and phone info.
Woo talked about some examples of companies that do succeed in making payments fun, like Google and its reCaptcha feature. He also ran through a live demo of ugly payment features and some pretty fun ones, inadvertently revealing his credit card information in the process. (Whoops!) Making payments fun also involves making them intuitive and responsive for users, and Woo mentioned two examples of companies that do this. Starbucks, for example, has an app function where a cup of coffee can be reserved for you on your way to the cafe, and Zappos has a feature that tells you when to order a new pair of running shoes, based on your original purchase. So see, payment can be a lot of fun! On October 4-6, Tech Cocktail Celebrate Conference is gathering hundreds of attendees, industry leaders, and inspiring speakers in downtown Vegas to meet the hottest startups and investors from around the country, learn and collaborate with others turning their communities into startup cities, and enjoy music, parties, and llama spotting. Check out more Tech Cocktail Celebrate Conference coverage here.
