That’s right, Kobe Bryant has just launched a brand new $100 million venture capital fund. Along with tech entrepreneur Jeff Stibel, Bryant’s aim with the new venture is to invest in media, technology, and data companies. Simply named Bryant Stibel, the firm will be based out of Los Angeles, for obvious reasons, and is not seeking any outside funding at this time, for even more obvious reasons. While Bryant is not the first NBA star to launch a venture capital fund, he will likely be one of the most involved stars in the decisions made by it. As a creative marketing guru, Bryant was able to create a brand in the NBA that is not only lucrative but indestructible. His creativity, combined with the tech smarts of Stibel, the former CEO of Web.com, should yield positive if not unique results for the now-retired basketball star. Bryant hopes his entry into the venture capital game won’t ruffle any feathers, considering his competitive past. While this venture is a new one, Bryant and Stibel have a storied past of investing in lucrative businesses. Since 2013, the two have invested in 15 companies including The Players Tribune, RingDNA, and Scopefly. H / T Business Insider Photo: Flickr / Joseph Glorioso Photography