Which is why the latest stat on small business’s internet chops, from software review company G2 Crowd’s third quarterly research report “Crowd Views,” is a little sad: Digital marketing does not appear to be a priority for many. The best option for a better digital media presence is probably looking towards a third-party service or individual to keep a small business’s social feeds packed: 51 percent of the survey’s respondents noted that outsourcing was “an important part” of their business plan.
But Small Businesses Still Value Tech
It’s not all bad: The G2 Crowd survey did find that improving technology is an important value to small businesses, particularly to the more growth-oriented ones. As companies grow, they can more efficiently add tech improvements like systematized payroll and accounting. Just don’t forget to set aside a thousand a month for an inexpensive digital marketing expert to help you stay fresh in your followers’ minds. “As for the types of systems the small businesses used or planned to use, a large number had some form of core IT systems such as accounting, payroll, marketing and CRM. IT systems related to collaboration and work execution, which include team collaboration, project management, and file sync and share/business content management, are being deployed and replaced at a much higher rate. This focus on IT systems that help with work coordination and execution is probably related to the need to maximize the effectiveness of limited resources.” Read more about digital marketing strategies at TechCo
