In particular, Neman talked about why people and culture are important to the Sweetgreen brand itself, noting how they try to make work not feel like a burden: Creating a positive culture at Sweetgreen is important for Neman (as a requirement, he makes all employees read Tony Hsieh’s Delivering Happiness). Simply, he believes that developing happy employees is good business: Neman closes, however, by saying that this positive culture can’t be produced with just any group of people; you have to make sure to hire people who would fit into this culture from the get-go:
