Upload VR’s Upload Collective event recently ran a panel on the potential for the content that is VR-compatable. From a transcript provided by Venturebeat, several takeaways indicate the draw that is luring brands to VR and why each of those brands will need to rely on a VR creative.
VR Is Better for Branding than Revenue
Brands are investing in VR, says Mark Linao, an associate at Technicolor Ventures:
Brands Need Storytellers
The next piece of the puzzle: Brands can’t benefit from VR content unless it tells a quality story. So they need people who understand the benefits and disadvantages behind VR content and can craft the right narrative in VR media. As Seahorn Capital’s managing director Marc Jackson says of the craft he’s based his career on, “I consider the best storytelling talent, doing primarily interactive storytelling, in the VR medium.”
It’s a Good Time to Be a VR Creative
From Jon Goldman, venture partner at Greycroft: Goldman is also involved with the entertainment company that owns the IP rights to the Walking Dead… so if you’re a VR creative with a solid zombie VR game pitch, you know who to pitch.
