Funding from the Series E round will also go towards improving upon InContext Solutions’ VR product portfolio. InContext Media is the leading provider of scalable, web-based VR shopping and retail solutions, which allows retailers and manufactures to simulate real in-store shopping experiences. Beyond gaming and entertainment, companies like InContext Solutions are creating truly business driven applications for virtual reality. Rather than the lengthy and expensive process associated with placing new items on retail store shelves, VR allows brands to cut costs and save time by simulating the experience. In a previous interview with the team, they also discussed how the software could even be tied into a point of sales (POS) system and turned into a virtual store. To date, InContext Solutions has publicly raised a total of $42.5 million across six rounds. The latest round comes after announcing news of a new collaboration between InContext Solutions and Intel last month.
