Yoola pulled it off with a lengthy laundry list of partnerships with major Chinese social platforms. Taken on the whole, these platforms serve 98 percent of the Chinese internet population. Yoola will be working with platforms including Weibo (NASDAQ: WB), Youku-Tudou, Tencent (NASDAQ: TCEHY), Toutiao, Miapoi, Kuaishou, Bilibili, Meipai, AcFun, and Aipai. Eyal Baumel, CEO of Yoola, also spoke on the partnership, the first of its kind:
Revenue Models Differ Across the Markets
Eyal highlighted one major difference: monetization. Western digital media markets currently emphasize video ads — platforms from Facebook, Twitter, and Tumblr and even GoPro are launching massive video pushes in response. In China, “digital gifting, brand integrations and ecommerce” are the revenue models at the top, Eyal explains. Yoola will help influencers tackle the differing revenue models in order to capitalize on market differences rather than be capsized by them. Right now, Yoola manages more than 45,000 creators, and drives over 7 billion monthly views across their network. With their advance into the Chinese market, those numbers should only keep growing. Read more about digital media here at Tech.Co.
