At any rate, companies would be smart to take full advantage of this marketing trend. We think a good place to start with this topic is on the subject of social media. Video is popular. Social media is popular. Why not combine them? It just seems like a logical progression from there. Using video for social media marketing is a powerful tool for building your brand and reaching your clients. So why aren’t you doing it already? No one ever opens up their Facebook app so that they can see some good marketing. That’s just silly. In fact, half the time, we don’t know why we’re doing it. It’s just second nature, kind of like scratching an itch. But somehow we always fall for the trap and find ourselves watching some video only to discover we’re being marketed to. But it’s too late. That’s the power of video marketing. And Facebook and other similar social media platforms are powerful tools for putting your video and more importantly, your brand in the public eye. Here are a few tips to get started.
Target Your Audience
Social media platforms know you better than you know yourself. Facebook targets specific groups of people for its advertising. There are many variables that determine what ads come across your news feed. Things like your location, interests and browsing behaviors are some of the factors that decide what kind of advertising shows up on your screen. You’ve probably noticed for yourself that Facebook can be very effective in what it puts in front of your eyes. What’s our point in all of this? Simply put, because of the way that Facebook and other social outlets target audiences, it is a highly effective tool for getting your videos in front of the right people.
Make Videos Shareable
If you are harnessing the power of social media for your video marketing, you want to make your video as shareable as possible. So what makes a good viral video when it comes to video marketing? There are many ways you can approach the audience. You can go for shock value and get people’s attention with something controversial. You could also look for something relatable and engage people in a way that transcends cultural barriers. Or you could go another way and challenge the culture by bringing up a topic that has been an area of tension between particular groups.
Create for Social
Videos watched on social media sites like Facebook and Instagram are viewed very differently than traditional videos on TV or YouTube. When you are browsing Facebook or Instagram, what setting are you normally in? Waiting in line at a coffee shop, waiting in a lobby for a meeting, or maybe just bored at work, but whatever the setting, most of the time you aren’t set up with headphones or proper speakers to watch a video. That is why we recommend that you make your videos understandable even on mute. You can accomplish this with large titles, call outs and visuals that help explain your video’s purpose and message. Another trick to optimize your video for a social media setting is to create it in a square format. Standard HD Videos are 16.9 aspect ratio but on Facebook and Instagram, you get more visual real estate on the feed when your videos are formatted to be square. We’ve only scratched the surface on how video can be used in social media marketing. But we hope this has scratched an itch for you to learn more about this subject. Social media can be a powerful tool for getting your videos in front of the right people and growing and promoting your brand. Read more tips about social media marketing at TechCo
