Elisabeth Freymann, editor on behalf of Blumberry, TUI’s project agency for Travel.ME said that deciding on a domain name is just the beginning of your branding strategy.
Customers Understand What They Are Buying
Shane Walker, CEO and cofounder of ME.ME, a funny meme and meme generator site, said the main factor for choosing his domain name was to help the customer understand exactly what they are buying.
Save on Marketing Expenses
Launching a brand name is one thing, executing a marketing campaign is another, and getting your name out in the marketplace can get pricy. By choosing a domain name that gives the customer insight to your company’s products or services, you can save some marketing dollars in the long run. Free eBook: Secrets to Boosting Your SEO Rankings and Domains
Personalization Matters
For Freymann, choosing travel.ME helped explain the company’s focus and the top level domain of “.ME” indicates a personalized and inspirational experience.
Supports Your Culture
When choosing a premium top level domain like .ME, it can communicate to customers that you’re taking your brand seriously, hyper focusing on your specialty and establishing a culture around your business. Picking the right name for your company is critical to customer engagement. Walker’s advice for companies: Learn more about choosing the right domain name for your company at TechCo This article was brought to you in partnership with .ME, the premium top-level domain for professionals focused on building their online reputation. Learn more at www.domain.me.
