So how can you monitor your brand? By checking in with the leading trends. Here’s a look at the biggest takeaways from a recent study on the subject from the Employer Branding Academy.
How to Identify Awareness Levels
To properly measure brand reputation, you’ll need to know what a variety of demographics think about your company, based off their understanding of it and their personal values. It’s tough to measure, of course, but there are a couple levels of awareness that you can rely on to pinpoint how each demographic thinks. First up, familiarity: Next, consideration: And finally, preference:
The Most Important Element of Your Brand Reputation?
Here’s the key info you’ve been waiting for: In other words, you’ll need to keep your employees so happy with the company that they’ll occasionally let their social media followers know that your company’s great. You can’t fake that kind of goodwill, and everyone knows it.
