Their platform allows app owners to add a messaging service directly in the app, avoiding the need to exit to a secondary system. The round is led by Microsoft Ventures and Salesforce Ventures, with participation from their prior investors. With their latest round of funding, the company plans to further advance their platform and expand their team across the board. According to Helpshift CEO and cofounder Abinash Tripathy, the company will focus on their vision of autonomous customer support where machine learning will be used to automate large parts of the customer support workflow. This will result in improved interactions for both companies and customers that use the solution. According to a company statement, Helpshift currently has thousands of customers, some of which include Microsoft, Virgin Media, Zynga, WordPress, and Flipboard. Along with the new round of funding the company plans to make several new hires. In their San Francisco headquarters they will bring on marketing and sales team members, and they will hire product managers, designers, and software engineers in Pune, India. To date, Helpshift has raised a combined $36.2 million across three funding rounds.