The nucleus of Celluloid was planted back in late 1999, early 2000. Anton learned from his mentor and quickly understood that online video was becoming what we see it as today, and while not many people thought we’d consume video as quickly as we do, Anton thought differently. Then, he became more aware of the huge potential of the mobile world as it grew, and he understood that he could pair this with his realization about online video consumption. So, he built Celluloid as a solution for an ever growing problem of the fragmented film streaming universe. The driving concept behind Celluloid is quite simple: stream movie trailers better than anybody else. According to Anton, this is the perfect platform because the video surf and discovery ecosystem is still virtually non-existent. Consider: you want to discover a new movie on Netflix, but you don’t know where to start or what you want to watch. You browse here and there, maybe you even use the ‘Max’ feature, but ultimately it’s overwhelming and usually turns up iffy movies at best. All the trailers on Celluloid are meticulously edited, and tagged with buzz word in order for the AI recommendation engine to work properly. Celluloid does have 2 very distinct features that we don’t see in many other apps. The first is the automatic assembly of the posters of the trailers you watched. The platform posts them in an aesthetically appealing way onto your Facebook profile which allows your friends on to comment. The other feature is the auto assembly and non stop streaming of the 7 second trailers; most current video streaming apps tend to pause in between videos.
Currently Celluloid is available for iOS and Android; The Celluloid team has big plans for the future including involving top notch Hollywood stars that will be promoting their upcoming films in short, quick spurts of videos in between trailers on Celluloid App.
