Other tech giants have seen the success of Netflix’s original content as a challenge to the industry: if they can do it, so can we. Companies like Facebook, Apple and Google have been investing time, money and resources to the production of entertainment content in some form or another. Google’s Youtube has established an original content department tasked with creating marketable shows and clips. Facebook is paying celebrities to live-stream video on their platform. Apple is pitching TV shows that will be accessible exclusively through the Apple Store and Apple TV. Other than Netflix’s meteoric rise, these tech companies were inspired by the dwindling popularity of cable TV. With prices higher than ever, more and more people are ditching the box and opting for various streaming services. Between Hulu, Netflix, HBOGo and dozens of channel-specific streaming platforms, cable is on the way out and these tech giants don’t want to be left behind when it comes to entertainment. In the golden age of television, this mad dash for original content can only be a good thing. While over-saturation is bound to happen eventually, you should be pretty excited to see what these companies can come up with. Facebook, Apple and Google are infamous for producing quality products on a regular basis. And odds are, at least one of them is going to get it right. (H/T Fast Company) Photo: Flickr / Daniel Go
