Led by Allos Ventures and Cultivation Capital, the round had participation with from Bob Davoli and returning investments from Bill Godfrey, Tim Kopp, and Mark Hill. To date, Bluebride formally raised a reported $5.7 million across three rounds, and acquired Cadence Consulting in February. Bluebridge by way of Emplify, is a platform to allow businesses to create their own internal app. The platform makes it easy for businesses to employ basic drag-and-drop functionality in an effort to build an internal communication medium. Some features include surveying team members, highlighting brand voice and strategy, and other important internal tidbits that are ideal to have with you wherever you go. While in Beta Emplify onboarded several brands including the NFL Trust and Molly Maid, which later converted to paying customers. Among Bluebridge’s platform based apps they’ve also seen 15 million mobile app sessions. Looking towards the future, the company plans to release a built-in analytics feature, App Engagement Scoring, that will yield real-time insights on how employees are interacting with a company’s app.
