Considering trust in the tech industry is at an all-time low due to sketchy data harvesting practices, it’s safe to say this kind of feature is warranted, particularly for a browser that puts privacy and security above everything else. DuckDuckGo already keeps ads and personalized search results away, but now you’ll be able to ensure your data is secure, thanks to this new feature. If you’re an iPhone user, this feature is likely a bit familiar. Apple’s App Tracking Transparency feature does the same, although it asks you if you’d like to be tracked rather than simply blocking by default. Still, with the majority of iPhone users selecting to not be tracked, it’s safe to say DuckDuckGo might be onto something for Android users. That’s a lot of tracking attempts! Fortunately, this feature and others like it should be able to handle the majority of your app tracking needs, so you can put it out of mind. However, it never hurts to have a bit of extra protection when it comes to surfing the web. Tools like password managers and VPNs can really help you protect your data across all devices, securing your data and encrypting your traffic enough to keep even the most skilled of hackers at bay.
