How did you first come up with the idea of creating VisiHow?
What makes VisiHow different from similar sites like Instructables, Wikihow, and the like?
That’s impressive results, considering you’ve launched less than a year ago. What was your online marketing strategy?
Visihow is a non-profit project. How did you fund it?
What’s your current team size?
Wikipedia, the huge amount of policies will make the site overly bureaucratic. What are your rules of contributions?
And how do you encourage authors to join?
What were the biggest challenges you’ve faced?
To sum up, any short advice for those planning to launch a successful non-profit project?
Image Credit: Flickr/Luis Llerena Later on, we realized technology wasn’t the only struggle and now publish how-tos on various topics – from DIY beauty products to financial how-to articles. It turned out to be a blast. What makes VisiHow different is that we not only provide easy, step by step instructions with pictures, we also make each picture playable so you can watch the video behind the picture for that step. Our users love the fact that they can quickly see an overview of all the steps with pictures, yet for any step they want they can quickly see the video showing all the detail.Nothing demonstrates how to accomplish something quite like watching someone else do the exact task. We also augment the videos with step-by-step pictures and written instructions to make it even easier to follow along. Thanks to the videos we have high user engagement rate and the average time on page goes well over 2.30 min. Bounce rate is relatively low too. Currently, we get around 1.2 million visitors per month and the site continues to grow.”
brings valuesolves a problemis easy to share
At first we were getting most of our traffic from social media. Now the vast majority comes from search as a lot of our posts received organic links from blogs, forums and even some tech news sites. People naturally want to share helpful things with their friends. We invest in quality, not marketing.” VisiHow is very much a grassroots effort by people who believe in challenging the status quo. Our passion is to simplify everything so everyone can easily and quickly learn how to do just about anything. We put our money and resources into making high quality helpful ‘How To’ videos and instructions. When people see the depth yet simplicity of our content they keep coming back and some even get involved in our community and start creating their own ‘How To’ videos. Once people start sharing ‘How To’ videos, they are often surprised how addictive and rewarding it is when people write in to thank our authors.” However we do not have the bureaucratic nature that seems to have developed at Wikipedia. Perhaps it is just because we are still relatively small, but there is very little conflict amongst our team and contributors. I think because everyone shares the same goals and passion we all get along. It’s fun working at VisiHow. People are recognized for their talents quickly and nothing holds anyone back from going for it if they have a great idea. The only rule we have is ‘You thought of it, you champion it.’ Our team is empowered to do whatever they see fit to make VisiHow even better. It is really more a ‘movement’ than a company. The company structure is just the shell we need to operate smooth. The real driving force behind the project, however, are the people logging into our private Skype groups every day to chat about how to make improvements, catch up on the latest internal news, talk about our exciting new contests… etc. It’s more fun, than work.” But you’re not out of the loop. The video will be linked to your account, and you’ll be able to track just how helpful it’s been to others. It’s always great when you can solve your problem in minutes instead of hours by seeing the steps done right in front of you, and it’s just as great when you know you’ve helped hundreds or thousands of others do something right the first time!” We have discovered there are really two types of people. There are people who are out to only help themselves and those that truly love to help others. We are happy to help the first ones of course, but we prefer to surround ourselves and work with the latter group.”
