Recently WebEngage formally launched WYSIWYT (What You See Is What You Target), pronounced wiz-i-wit, to introduce a new way to target online shoppers on a site. To run with the example, if an online shopper looks like they might leave the site before purchasing the contents of their cart, WYSIWYT can be told to send a desktop notification pop-up that offers a coupon specific to the items they’ve selected, like free gift wrapping. It all operates via the WebEngage platform, originally designed for on-site messaging and customer insight collection. And while integrating WYSIWYT might require JavaScript variable integration normally, the team at WebEngage built it as an add-on for the dashboard, allowing people to add it without the help of a developer of IT team.
