The study comes from MassChallenge and Imaginatik, who interviewed a respondent base of 112 corporations and233 startups about startup/corporation partnerships. As they explained:
This Reveals a Mindset Shift from Corporations
Plenty of corporate purchases in recent history indicate a similar story, as Erin Griffith, writing for Fortune about the same study, summed up: Startups looking to scale fast and gain a sustainable source of monetary support now have a new option: Getting acquired by a corporation thirsty to stay on top of the power that it can see is moving to the Ubers and Airbnbs of the world. It’s not going unnoticed: 99 percent of startups polled said working with corporations was at least somewhat important. As the study puts it, these corporation partnerships could prove to be “a startup’s most powerful growth hack.”
